HPV Vaccine
Company: Merck
Category: Web Application
Team: UX Designer, Front-end Engineer & myself
Role: End-to-end product design and Design & Implement the visualization
Date: December 2019
Background
Cervical cancer is the fourth most common cancer in women worldwide. The primary risk factor for cervical cancer is human papillomavirus (HPV) infection. Cervical cancer is still one of the leading causes of death amongst women. If it’s detected early enough, it can be successfully cured.
How can we make people aware of the dangerous cervical cancer is? How can we increase the vaccination rate in the world?
Problem
In order to be able to design the best possible website, where users can see and check for themselves the benefits of vaccinating themselves and their children with HPV vaccine, we had to start learning about different types of cancer and talk to users to gather as much data and information.
Research
Discovery and Brainstorming
One of my favorite parts in the design process is discovery. I always see it as a white canvas and lots of opportunities. I started brainstorming the Problem, who would be our targeted users and the solution. Turns out population is not informed about the benefits of HPV vaccine and there is a lot of disinformation out there, especially online.
Solution
The team and I will build a website that tells the HPV vaccination rate through a dashboard and a data visualization. We will shows the HPV vaccination rates around the world to proves the vaccine's efficiency.
Data Analysis
Since our goal was to inform our users of the potential risks by choosing to not vaccinate, we decided to create some wireframes that show the actual data and further more, provide a depth information about all cancers and the associate death rates in the hope of raising cervical cancer awareness.
Final UI Wireframes
Our solution was to design this website and show the statistics to our users of the number of vaccinated people that got cervical cancer vs the unvaccinated ones. We ended up expanding the website to different types of cancer as well, due to the website being so well-received. Users could drill in the dashboard, check a specific country and a specific type of country to learn more. Then the user could see a diagram of estimated cases in the future and how much we can prevent these diseases if there is a vaccine available.
Final Prototype
After receiving positive feedback from our stakeholders, we started implementing this design into a web application to be widely accessible.
Impact
Our web application received positive acclaim. Between 2019 - 2021 Merck’s research team noted a 37% increase in HPV vaccination globally, which means our app was much needed in the world and it was a successful product that benefited lots of people.
Takeaways
This project felt very personal to me because I had a friend who unfortunately passed away due to cervical cancer at the age of 32. I felt even more compelled to work on this project and create awareness amongst young girls that cervical cancer is a real danger and to show data-driven results of the HPV vaccine.